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Tourism Dure Residents' Businesses - Startups and Tourism Industry Revitalize
¡®Kanbu Day Festa¡¯ to strengthen cooperation with the provincial government on the 15th¡¦ Product display and sales
(Muan = Break News) Reporter Lee Hak-soo = Promotion of exhibition and sale of products developed by the tourism industry entrepreneur and the founder of the new tourism industry, which is expected to breathe life into the tourism industry in Jeollanam-do, which has been shrunk due to the prolonged Corona 19. The market opened and attracted attention.
Jeollanam-do and Jeollanam-do Tourism Foundation held the ¡®Tourism Dure Startup Kanbu Day Festa¡¯ at Yun Seon-do Hall of the Jeollanam-do Provincial Office on the 15th with the participation of 25 tourism-dure regional cooperation projects and new tourism industry startups. Due to the spread of COVID-19, the event was attended by a minimum number of people.
This event was held to support tourism-dure residents and startups in the new tourism industry, which are difficult due to the decrease in tourists due to COVID-19. 54 kinds of various products produced by them, such as snacks made with local specialties, travel souvenirs, and handmade accessories, were presented.
In addition, in order to establish a network between the local tourism business and the founder of the new tourism industry, which have the common goal of being a local tourism company, they exchanged certificates of affiliation and decided to strengthen a close cooperative relationship to create a local tourism ecosystem in the future. Kanbu is a slang term for a best friend, mate, or companion.
Jeollanam-do provides customized support for each business, such as expert mentoring, and competency-building programs to foster tourism-dure resident businesses and start-ups in the new tourism industry, and systematically manages each business step, such as continuous PR and marketing, and launch of prototypes.
Kim Young-shin, director of the Tourism, Culture and Sports Bureau of Jeollanam-do, said, ¡°In the difficult situation of the prolonged Corona 19, it was an opportunity to promote the excellent products of a local tourism company using local tourism resources. Jeollanam-do will do its best to make it happen,¡± he said.
Jeollanam-do was selected for the 2019 Ministry of Culture, Sports and Tourism¡¯s ¡®Tourism Dure Regional Cooperation Project¡¯ and has spent 1.5 billion won on the national road for three years to operate a local manpower training program, discover and nurture resident businesses, and promote marketing for resident businesses. Currently, 25 resident businesses are being fostered.
For the first time this year, they invested 300 million won to discover and support 10 businesses in the ¡®Jeonnam Tourism New Industry Startup Support Project¡¯, which provides customized education, one-on-one mentoring, and commercialization funds for prospective tourism start-ups.