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Gokseong-gun, Ttukbang Market¡¯s first attempt at local branding project ¡®pop-up store¡¯!
County, for 10 days from the 19th to the 28th... The first pop-up store in Gwangju and Jeollanam-do, providing a new experience for the MZ generation!
(Gokseong = Break News) Reporter Haksu Lee = Gokseong-gun, Jeollanam-do will present a Ttukbang Market pop-up store in the Dongmyeong-dong area of Gwangju for 10 days from the 19th to the 28th.
A pop-up store is a store that operates temporarily for a short period of time and is named so because it resembles a ¡®pop-up window¡¯ that appears briefly on an Internet web page and then disappears.
Pop-up stores that operate for a short period of time stimulate the curiosity and desire to visit of consumers who want to experience the store before it closes.
This is because it has a high promotional effect, especially for the MZ generation who likes to leave proof shots on SNS, so it has recently become a necessary marketing tool for companies, not an option.
Gokseong-gun is pursuing local branding of Ttukbang Market as the first pop-up store in the Gwangju-Jeonnam region. To this end, we plan to hold a pop-up store event at the cafe street in Dongmyeong-dong, Gwangju, which is favored by the MZ generation, and plan to provide a unique and rare experience with the concept of ¡®Let¡¯s go on a picnic to Gokseong Ttukbang¡¯. In addition, we are promoting a 10-day SNS promotion event and a Ttukbang goods giveaway event, and are preparing a variety of entertainment for visitors in connection with Gokseong Mall, the military's online shopping mall.
A military official said, ¡°We expect that this Ttukbang Market pop-up store will help revitalize the local economy by attracting the young MZ generation living population and attracting tourists to the Gwangju-Jeonnam area.¡±
Meanwhile, the Ttukbang Market pop-up store is a project being promoted as part of the ¡°Local Branding Activation Support Project for Living Areas¡± (abbreviated name: Local Branding Project) hosted by the Ministry of Public Administration and Security. It utilizes the region¡¯s unique resources and characteristics to increase the competitiveness of the living area, making it easier for local residents to live there. , It is a project that preserves and creates local uniqueness that tourists can come to.