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Jeonnam International Agricultural Expo targets the Chinese market for regionally specialized agricultural products
A $2.5 million contract was achieved through an export consultation meeting where buyers were invited.
(Naju = Break News) Reporter Haksu Lee = Jeonnam International Agricultural Expo held an export consultation (photo) for processed agricultural, fish and livestock products with Chinese buyers invited at the Jeonnam Provincial Agricultural Research and Extension Services Youth Entrepreneurship Town and Suncheon City Agricultural Technology Center for two days until the 25th, resulting in an export contract worth $2.5 million. He said it had achieved success.
This event was held to expand sales channels for agricultural, fisheries and livestock products by inviting Chinese buyers, Jeonnam agricultural and food companies, and exporters who signed export contracts for regionally specialized excellent agricultural products such as loquat wine and citron food at the 2023 International Agricultural Expo last year.
At the export consultation, about 10 buyers from 7 companies with large purchasing power, including Beijing, Shanghai, Hangzhou, and Qingdao, including Shandong Province Taichang Biological Technology Co., Ltd., one of China's fertilizer production companies, and Guangzhou Xiangguo Meijian Group, a health food sales company, participated. In Jeonnam, 25 companies, including Boseong, Wando, Goheung, Suncheon, and Gangjin, participated and conducted export consultations.
In particular, a live commerce broadcast by a Chinese influencer was also conducted at the same time, broadcasting and selling Jeonnam agricultural products throughout China. Among the participating companies, an export contract was signed with Moringa Water of Suncheon Moringa Cooperative for new moringa in citron products.
Suncheon Moringa Cooperative's moringa water received a good response after being exported last year, and a second export contract for a 20-foot container was signed at this site, and a business agreement was signed to expand exports for the next three years. On the 25th, a delegation of Chinese buyers visited Suncheon City and held a loading ceremony for the export of Moringa processed foods for which an export contract was concluded.
China's Xianggu Meijian Group Buyer and Qingdao Hailin Biological Science and Technology Corporation announced their intention to develop high-value new products suitable for the Chinese market using high-quality raw materials from Jeonnam.
Through this export consultation, Jeollanam-do confirmed that buyers are very interested in foods for weight control such as grain sugar, diet jelly, and zero konjac jelly, and according to Chinese market research, the province of Wando, Goheung, and Suncheon are working to discover export items and develop products. We plan to continue discussions with others.
Park Hong-jae, CEO of the International Agricultural Expo, said, ¡°In order to expand exports, it is important to provide a venue where buyers and companies can continuously meet,¡± and added, ¡°We will expand the local customized export strategy for Jeollanam-do specialties along with the International Agricultural Expo.¡±