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Jeollanam-do to hold ¡®2024 Salt Expo¡¯¡¦ for 3 days starting November 1

The province will promote the excellence of Jeollanam-do¡¯s tidal flat solar salt to the world¡¦ Theme zone, healing experience zone, and entertainment zone operated at Yeouido Hangang Park¡¦ Rich in information and fun

(Muan=Break News) Reporter Lee Hak-su=Jeollanam-do will hold the 2024 Salt Expo for 3 days starting November 1 at the Yeouido Hangang Park Event Plaza in Seoul to promote the excellence of domestic tidal flat solar salt, which is rare worldwide.

The Salt Expo, which is in its 16th year this year, is co-hosted by Jeollanam-do, Yeonggwang-gun, and Sinan-gun. Jeollanam-do is the birthplace of solar salt production, accounting for more than 90% of the nation¡¯s production. In particular, as the world¡¯s best premium solar salt production site, it plans to promote its value and status to consumers around the world.

To this end, we will move away from the existing indoor promotional booth and direct transaction booth operation method and welcome consumers outdoors to enable a five-sense experience of storytelling, seeing, eating, buying, resting, and enjoying.

In addition, we plan to promote the value of Jeonnam¡¯s sea salt, seaweed, and clean marine products together with the Jeonnam World Gimbap Festival, which is being held for the first time this year, and maximize promotional synergy.

The expo consists of three theme zones: Theme Zone, Healing/Experience Zone, and Entertainment Zone. The main exhibition hall, Theme Zone, operates the Sea Salt History Hall, which organizes the history of sea salt by year, and the Sea Salt Production Site Promotion Hall, and has prepared various information and attractions, such as a direct transaction market where production and processing companies sell on-site.

The Healing/Experience Zone provides various healing content through wellness experience events utilizing sea salt, such as the Sea Salt Healing Shelter, Sea Salt Salt Sauna, and Sea Salt Foot Bath Experience. In addition, an experience zone where you can experience salt farms and a salt-themed salt farm cafe will be operated, providing free salt coffee and salt bread to event participants.

The entertainment zone will operate salt deadlifting guerrilla events, stepper games, and salt field children's playgrounds.

Various participatory recreation activities such as impromptu performances, sweet! salty! busking, salt white paper OX quizzes, stamp rallies through missions, and souvenir giveaways will also be held to increase the participation of visitors.

In addition, through a business agreement with food and restaurant industry officials and Jeonnam salt purchasing business, the salt farms producing salt will be provided with stable supply and industry activation.

The salt fair hosted by Jeonnam Province, Yeonggwang-gun, and Sinan-gun has been held annually since 2009 with various themes to promote the salt industry. It is named 'K-SALT' and is working to open up a new salt market by attracting foreign visitors and strengthening global promotion to promote taste, quality, value, and status to the world.

 

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