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Kim Yeong-rok, Jeonnam Governor, K&K Global Trading and Export Expansion Business Agreement
Establishment of agricultural and fishery food export forward base in Jeollanam-do and Vietnam
(Muan = Break News) Reporter Lee Hak-soo = Jeollanam-do has established a base for exporting Jeonnam agricultural and fishery products from Vietnam, the largest importer of Korean agricultural and fishery products in Southeast Asia.
South Jeolla Province Governor Kim Young-rok, who is visiting Vietnam, signed a business agreement with K&K Global Trading, a Korean food distribution company with 148 stores, to expand exports of agricultural and fishery products to South Jeolla Province on the 23rd (local time) at the Labella Saigon Hotel in Ho Chi Minh City.
Under the agreement, K&K Global Trading will open a permanent store handling agricultural and fishery products from Jeonnam at the K-Market store, a group affiliate. In addition, it plans to expand popular products to all stores and provide consulting for product development tailored to local demand in Vietnam.
Jeonnam-do plans to actively cooperate to open and revitalize the permanent store by supporting various agricultural and fishery food promotional events such as kimchi, strawberry, seaweed, and abalone from Jeonnam by utilizing the permanent store.
¡°Demand for and consumption of Korean food is rapidly increasing, especially among the MZ generation in Vietnam, who have indirectly experienced Korean culture through Korean entertainment and dramas,¡± said Chairman Koh Sang-gu. Therefore, it will be a good opportunity to introduce Namdo food, the representative of Korean food, to Vietnam through the excellent agricultural and fishery products of Jeonnam.¡±
Governor Kim Yeong-rok said, "Southern food has the depth and variety of taste that represent Korean food, and all Koreans acknowledge it." We will make it an advance base for agricultural and fishery food exports where you can experience proper Korean food and southern food.¡±
Meanwhile, K&K Global Trading is a Korean food distribution company established in Hanoi, Vietnam in 2006 by Chairman Koh Sang-gu. It operates 136 stores specializing in Korean food, K-Market, 10 stores specializing in K-Food, and 2 stores specializing in ginseng, and imports and distributes Korean products. It was also selected as one of the top 100 brands in Vietnam in 2017 and the top 50 brands with potential for growth in Vietnam.